KONSTRUKSI CITRA PEREMPUAN DALAM MEDIA ONLINE (Analisis Framing Rubrik Fashion Website Wolipop)

IMAGE CONSTRUCTION OF WOMEN IN ONLINE MEDIA (Fashion Rubric Analysis of Website Wolipop)

  • (1) * Lestarysca Lestarysca            Universitas Muhammadiyah Sidoarjo  

  • (2)  Poppy Febriana            Universitas Muhammadiyah Sidoarjo  

    (*) Corresponding Author


Wolipop is pages that presenting news or lifestyle articles about women, including the fashion rubric discussing the aspect of fashion from within the country and overseas which becomes a trend to date. As an online media which broadcasts information to the public, wolipop also features images of women which can be a reference to those who read it. This research is qualitative research that uses a method of William A. framing analysis. Gamson and modgliani argued that the frame is the way to talk, which presents construction meaning over events pertaining to an object of a discourse. The technique of collecting data used in this research is:  documentary study of the primary data by collecting articles written on the fashion rubric of Wolipop from May 13 to 17, and also may 19, 2013. The news articles observed were selected based on the number of visitors every day. The result shows that wolipop always constructs women as figures who always want to look young, figures who can be influenced, figures of fashion adicts who shop high value goods although the goods are not very important. Lastly, wolipop gives images of women as tough figures who dare to demand their rights, try to seek freedom and refuse to be pre-sighted.


Alertbox, Jakob Nielsen’s. 1997. Changes in Web Usability Since 1994. (nngroup) [online]. Tersedia di < www.nngroup.com>. (25 Juni 2013).

Febriana, Poppy. 2012. Discourse Analysis Anti Aging dalam Miracle Magz. Thesis diterbitkan Unair Surabaya.

Lippman, Walter. 2007. Public Opinion. US: Filiquarian Publishing. E-Book.

Martadi. 2001. Citra Perempuan Dalam Iklan Di Majalah Femina Edisi Tahun 1999 (Kajian Semiotik Terhadap Nilai-nilai Gender Dalam Desain Iklan). Skripsi diterbitkan. Surabaya. Fakultas Bahasa dan Seni UNESA

Melliana.S, Annastasia & Kristiawan, Andry. 2006. Menjelajah Tubuh Perempuan dan Mitos Kecantikan. Yogyakarta: LKIS. E-book.

Neraca. 2013. Pengguna Internet Capai 95 Juta di 2015. (Neraca) [Online]. Tersedia di < http://m.neraca.co.id>. (23 Februari 2013).

Ramadhina, Mindy. 2012. Konstruksi Citra Kaum Pria Dalam Majalah Cosmopolitan (Analisis Framing Artikel Dalam Rubrik Man Manual).

Skripsi diterbitkan. Jakarta. FIKOM UMN.

Tilaar, Martha. 1999. Kecantikan Perempuan Timur. Magelang: IndonesiaTera.

Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
How to Cite
Lestarysca, L., & Febriana, P. (2013). KONSTRUKSI CITRA PEREMPUAN DALAM MEDIA ONLINE (Analisis Framing Rubrik Fashion Website Wolipop). Kanal: Jurnal Ilmu Komunikasi, 2(1), 49-64. https://doi.org/10.21070/kanal.v2i1.275
Original Research