PROSES DESAIN KOMUNIKASI VISUAL IKLAN POLITIK DALAM PILKADA MOROWALI TAHUN 2012


POLITICAL ADVERTISING VISUAL COMMUNICATION DESIGN PROCESS IN MOROWALI ELECTION 2012


  • (1) * Achmad Herman            Program Studi Ilmu Komunikasi- Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Tadulako, Sulawesi Tengah  
            Indonesia

  • (2)  Anita Pahlevi            Program Studi Ilmu Komunikasi- Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Tadulako, Sulawesi Tengah  
            Indonesia

  • (3)  Yulianti Said            Program Studi Ilmu Komunikasi- Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Tadulako, Sulawesi Tengah  
            Indonesia
    (*) Corresponding Author

DOI: https://doi.org/10.21070/kanal.v3i2.304

Abstract

The purpose of this study was to discuss visual communication design process of of political advertisement in the Morowali election 2012. This research method used a qualitative approach with descriptive research. This research subject is chosen by purposive sampling, each people from each candidate and data collection techniques used in-depth interviews and documentation. Ideally, in the process of visual communication design used seven stages, namely inspiration, identification, conceptualization, definition, exploration, communication, and production. The results showed that the campaign team of four candidates in the process of visual communication design political advertising did seven stages. However, in practice some stage wasn't taken maximum yet namely conceptualization, definition and production, due to the successful teams of the four candidates did not understand very well how the process of visual communication design.

References

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Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
Published
2015-03-31
 
How to Cite
Herman, A., Pahlevi, A., & Said, Y. (2015). PROSES DESAIN KOMUNIKASI VISUAL IKLAN POLITIK DALAM PILKADA MOROWALI TAHUN 2012. Kanal: Jurnal Ilmu Komunikasi, 3(2), 127-146. https://doi.org/10.21070/kanal.v3i2.304
Issue
Vol 3 No 2 (2015): March
Section
Original Research

Copyright (c) 2015 Achmad Herman, Anita Pahlevi, Yulianti Said

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Funding data