PENGARUH ENTERTAINMENT DAN INFORMATIVENESS TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG DI DELTA FISHING, PRASUNG, SIDOARJO


THE EFFECT OF ENTERTAINMENT AND INFORMATIVENESS ON THE DECISIONS OF TOURIST VISITS IN DELTA FISHING, PRASUNG, SIDOARJO


  • (1) * Heri Yanto            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (2)  Mochamad Rizal Yulianto            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (3)  Poppy Febriana            Universitas Muhammadiyah Sidoarjo  
            Indonesia

    (*) Corresponding Author

Abstract

This research aims to know the influence of entertainment and information towards decision of tourists in Delta Fishing Prasung, Sidoarjo. The type of research used assosiative research with quantiative approach. The sample in this study was 100 people. The technique data collection used questionnaire. The analysis technique used multiple linear regression analysis. Results of tests indicated that R amounted 0,768, it means that relations between free variables entertainment and information for decision of tourists in Delta Fishing were closely and strong. It is characterized by a value of R amounted 76.8%. The value of determination simultaneous (R square) as much as 0,664, it means that variable entertainment and information by 64,4 %, while the rest 35,6 % influenced by other variables that unobserved.

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Published
2015-03-31
 
How to Cite
Yanto, H., Yulianto, M. R., & Febriana, P. (2015). PENGARUH ENTERTAINMENT DAN INFORMATIVENESS TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG DI DELTA FISHING, PRASUNG, SIDOARJO. Kanal: Jurnal Ilmu Komunikasi, 3(2), 205-216. https://doi.org/10.21070/kanal.v3i2.309
Section
Original Research