Does Instagram Influence the Matrealistic Lifestyle of Adult Instagram Users?
Apakah Instagram Mempengaruhi Gaya Hidup Matrealistik pada Pengguna Instagram Usia Dewasa?
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(1) * Diana Putri Arini
Indonesia
(2) Yuliana Sri Indriani
Indonesia
(*) Corresponding Author
Abstract
A materialistic lifestyle causes individuals to value material things as a goal in life or a form of personal well-being. Instagram social media facilitates a materialistic lifestyle, by showing one's existence through photos or short videos. This research aims to determine the role of Instagram user intensity and perceptions of influencers on the materialistic lifestyle of young adults. The research method used is quantitative with multiple regression analysis techniques. The search for respondents used the accidental sampling method by distributing a scale of intensity of use of Instagram, perceptions of influencers and materialistic lifestyles distributed via social media. There were 103 active Instagram users who were respondents to this research. The research results show that there is a very significant role of Instagram intensity and influencer perception with a value of 0.000 (p<0.05) and a contribution of 19.6% to the materialistic lifestyle. The results of the research imply that Instagram social media has an impact on individuals' views on materialistic values as a life goal.
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Arini, D. P. (2022). Kebahagiaan dan Uang: Altruisme dan Matrealisme. In Psikologi Positif (pp. 105–109). PT Global Eksekutif Teknologi.
Aulia, F., & Putri, K. Y. S. (2024). Use of Instagram as aMedium for Adolescence Self-Identity Construction. International Journal of Media and Communication Research, 5(1), 33–43. https://doi.org/https://doi.org/10.25299/ijmcr.v5i1.15007
Bado, B., Tahir, T., & Supatminingsih, T. (2023). Studi social climber Gen-Z dan perilaku ekonominya. Journal of Economic Education and Entrepreneurship Studies, 4(1), 503–526.
Cindy Mutia Annur. (2023). Indonesia Jadi Negara dengan Pengguna Instagram Terbanyak ke-4 di Dunia. https://databoks.katadata.co.id/datapublish/2023/11/28/indonesia-jadi-negara-dengan-pengguna-instagram-terbanyak-ke-4-di-dunia
Dewi, S. P. (2021). Representasi Gaya Hidup Studi di Luar Negeri Dalam Unggahan Instagram Influencer Gitasav. Commercium, 4(3), 61–75.
Enjaitan, B., Zeigler-Hill, V., & Vonk, J. (2017). The relationship between aproval-based contingent self-esteem and confirmity is influenced by sex and task difficulty. Personality and Individual Differences, 115, 58–64. https://doi.org/https://doi.org/10.1016/j.paid.2016.06.040
Field, N. H., Choukas-Bradley, S., Giletta, M., Telzer, E. H., Cohen, G. L., & Prinstein, M. J. (2024). Why adolescents conform to high-status peers: Associations among conformity, identity alignment, and self-esteem. Child Development, 95(3), 879–894. https://doi.org/https://doi.org/10.1111/cdev.14038.
Husna, A. N. (2015). Orientasi Hidup Materialistis dan Kesejahteraan Psikologis. Seminar Psikologi & Kemanusiaan, February 2015, 1–11.
Laucereno, S. F. (2021). Pamer Saldo di Media Sosial, Ada Larangannya Nggak Sih? https://finance.detik.com/moneter/d-5675890/pamer-saldo-di-media-sosial-ada-larangannya-nggak-sih.
Laksana, kadek andika prawira, & Suparna, G. (2015). Peran Motivasi Hedonis Memidiasi Pengaruh Sifat Materialisme Terhadap Perilaku Pembelian Impulsif Online. 4, 1661–1675.
Kasser, T. (2002). The high price of materialism. MIT Press.
Mustaqimmah, N., Arif, M., & Suhendra, N. (2023). Identity formation of college students using instagram social media (study on the account @univrabhits). Jurnal Ranah Komunikasi, 7(1), 1–10. https://doi.org/https://doi.org/10.25077/rk.7.1.15-24.2023
Ningsih, S. W., & Putra, A. A. (2020). Intensitas penggunaan media media sosial instagram dengan gaya hidup hedonis pada remaja. Psychopolytan : Jurnal Psikologi, 3(2), 113–118.
Riama, C. O. (2021). Peranan influencer dalam proses electronic word of mouth untuk meningkatkan persepsi merek. Jurnal Manajemen Komunikasi, 5(2), 156–175.
Rizqiah, M. N., Kusdibyo, L., & Rafdinal, W. (2020). Persepsi Konsumen terhadap Influencer Media Sosial dan Niat Membeli Produk Kosmetik di Bandung. Prosiding Industrial Research Workshop and National Seminar, Bandung, 26-27 Agustus 2020, 11(1), 999–1003.
Sijabat, L., Rantung, D. I., & Mandagi, D. W. (2022). The role of social media influencers in shaping customer brand engagement and brand perception. Jurnal Manajemen Bisnis, 9(2), 280–294. https://doi.org/https://doi.org/10.33096/jmb.v9i2.459
Staniewski, M., & Awruk, K. (2022). The influence of Instagram on mental well-being and purchasing decisions in a pandemic. Technological Forecasting and Social Change, 174, 1–11. https://doi.org/https://doi.org/10.1016/j.techfore.2021.121287
Sugiyono. (2019). Metode Penelitian Pendidikan (Kuantitatif, Kualitatif , Kombinasi, R&D Dan Penelitian Pendidikan) – MPP. Alfabeta.
Suharyono. (2020). Filsafat Uang. Lembaga Penerbitan Universitas Nasional.
Sumartiningtya, H. K. N. (2021). Tren Pamer Harta Review Saldo ATM di Medsos, Kenapa Banyak Penontonnya?
Trikandini, A., & Kurniasari, L. (2021). Hubungan intensitas penggunaan media sosial dengan tingkat kecemasan pada mahasiswa UMKT. Borneo Student Research, 3(1), 614–619.
Yonatan, A. Z. (2023). Pengguna Instagram Berdasarkan Rentang Usia 2023. https://data.goodstats.id/statistic/pengguna-instagram-berdasarkan-rentang-usia-2023-MEd
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Published
2024-08-28
How to Cite
Arini, D. P., & Sri Indriani, Y. (2024). Does Instagram Influence the Matrealistic Lifestyle of Adult Instagram Users?. Kanal: Jurnal Ilmu Komunikasi, 13(1), 37-43. https://doi.org/10.21070/kanal.v13i1.1789
Section
Original Research
Copyright (c) 2024 diana arini, Yuliana Sri Indriani
This work is licensed under a Creative Commons Attribution 4.0 International License.
