Kanal: Jurnal Ilmu Komunikasi

ChatGPT For Marketing Communications: Friend or Foe?

Heidy Arviani — 2023-08-29

The release of the ChatGPT chatbot in November 2022 received significant public attention. ChatGPT is an Artificial Intelligence (AI) powered chatbot that allows users to simulate human-like conversations with AI. GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. These innovations and technologies are changing business interests, revolutionizing marketing communications strategies, and enhancing the consumer experience. ChatGPT is a powerful tool for marketers, but we need to understand the risks and place realistic expectations for the moment. The author uses data collection techniques using literature studies and observations on ChatGPT about their potential and impact on marketing communications. Authors analyze brand information, data search, reference services, cataloging, content creation, and ethical considerations such as privacy and bias. Result of this study, ChatGPT can provide and support creative content creation or copywriting, improve customer service, automate repetitive tasks, and support data analysis. However, humans are irreplaceable for examining outputs and creating marketing messages consistent with a company's strategy and brand vision. With good marketing strategies, ChatGPT can effectively enhance and support marketing processes.

Electronic Word of Mouth in Building Decisions To Invest in Mutual Funds Through Bibit.id

Febi Alfia Ulfa — 2023-09-01

Financial stability is the dream of every human being in facing life future, in the midst of rapid economic progress that makes people innovate, one of which is by investing. A person's lack of knowledge investing results negative things that can affect investment decisions. Bibit, which’s an investment platform that’s great demand by the people of Indonesia, has made researchers interested in examining the activities that occur in the dissemination of information about Bibit investments. Electronic word of mouth which’s commonly known as e-WOM is one of the newest innovations in the world of digital marketing, known for its broad and effective dissemination of information, making e-WOM one of the reasons for researchers to get to know more about e-WOM in disseminating information to the Bibit community. This research focused on how dimensions of e-WOM in building an interest investing in Bibit mutual funds for novice investors and what’s the role of e-WOM in building investment decisions for novice investors through AIDDA theory. The purpose of this study to determine the activity of e-WOM carried out by the Bibit community to attract novice investors to invest in the Bibit.id. This study uses a qualitative descriptive method by collecting interview data online as well as the determination of informants using a purposive sampling technique. The results of this study indicate that there’s a positive role in making investment decisions the Bibit.id by novice investors, due to the activity of e-WOM in the Bibit community dissemination of information that supports investment decisions.

The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo

Nadhifah Amaliah Putri Rofiva — 2023-09-12

YouTube social media is one part of changes in technological advances that provide information openly to its users, so that it can indirectly have an impact, especially among teenagers. Given how YouTube's social media is very easy to access by various groups, this research aims to analysis the impact that the use of YouTube and family social media has on religious behavior and pro-social behavior of teenagers, especially in the city of Sidoarjo. This type of research is quantitative with 140 young respondents in Sidoarjo City, which was taken by random sampling technique. The data obtained in this study were obtained from filling out and distributing questionnaires. The research was completed using multiple regression analysis with the SPSS Statistics application. The results of data processing show that the impact of YouTube and family social media on religious behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.695 and a coefficient of determination of 0.483 at a significance of α (0.05). Meanwhile, the impact of social media YouTube and family on pro-social behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.632 and a coefficient of determination of 0.399 at a significance of α (0.05). So it can be concluded that there is an impact of YouTube and family social media on religiosity and prosocial behavior in adolescents in Sidoarjo City.