Kanal: Jurnal Ilmu Komunikasi

The Phenomena of Copyright Infringement in Digital Marketing Towards Creative Ideas

Ari Susanti — 2023-03-30

The purpose of this study is to dissect the phenomenon of Copyright infringement that often occurs in digital marketing related to creative ideas. This study used qualitative research methods by conducting in-depth interviews with owners of Micro, Small and Medium Enterprises in the culinary sector to explore as much data as possible from informants. The result of this study is that Micro, Small and Medium Enterprises are reluctant to register their chip rights because of complicated procedures, require a long time, the costs incurred are relatively expensive and a pessimistic sense of the sustainability of their business in the future. Therefore, it is necessary to socialize Micro, Small and Medium Enterprises to consciously protect themselves against their creative ideas through Intellectual Property Rights (IPR). Moreover, the process of creative ideas arises because of efforts to develop something and even find new findings as an effort to refine previous ideas through a long process and a long time for perfecting the idea and not a small cost. With the protection of ideas, the spirit to create will grow and develop without limits. In addition, business actors and the public in general understand about the Consumer Protection Law and the Electronic Information and Transaction Law where sanctions for theft of creative ideas have been strictly regulated in it.

The Influence of Social Media Content and Digital Marketing Implementation on the Image of Jglow Skincare

Sandi Nugraha — 2023-03-30

Social media is a means for many groups, both from individuals to institutions to communicate with each other. The form of messages communicated is usually known as content. Brands usually use social media as a tool to communicate their messages to the public. Digital marketing is brand marketing activities digitally, but digital marketing is also often used by brands for branding media to the public. The purpose of this research is to determine the effect of social media content and digital marketing on Jglow's brand image partially or simultaneously. This research uses quantitative research methods in the form of a survey. A sample of 250 people who used skincare in the city of Bandung were asked to fill out a questionnaire that served as a data collection tool. using the Likert scale measurement and the Slovin formula. The results of this study are, social media content partially has a significant influence on Jglow's image, with a percentage of 50.9%. Likewise digital marketing with an influence percentage of 54.1%. Simultaneously Social media content and digital marketing have a significant influence on image with a percentage of 67.4%. From these percentages it can be stated that the two variables have a significant and positive impact on the Jglow brand image in the city of Bandung.

Semiotic Analysis of Cultural Representation of Documentary Films of The Osing Banyuwangi Tribe

Haekal Ridho Afandi Adil — 2023-03-31

The research objective is to package about cultural preservation related to tradition through its power, which is able to form images and sounds that can be understood by the audience to describe and explain the meaning contained in the communicative message of the Osing Tribe in Banyuwangi through native language dialectics. This research method is descriptive qualitative using Roland Barthes's semiotic approach. The data collection process was carried out through primary data resulting from scene cuts and scenes from films added to secondary library data as supporting primary data adapted from the cultural traditions of the Osing Tribe in Banyuwangi. The results obtained in this research are the emergence of findings, namely: 1). Giving a correlation to the influence of the meaning that appears has a communicative message in the cultural and language traditions of the Osing Tribe which are related to the identity and characteristics that exist in an area. 2). Expanding the reach of the community on a village scale to a larger and more relevant context in a modern state and regionally administratively becomes the starting point and also the framework for the process of creating an identity.

Consumer Purchasing Decisions for Scarlett Whitening Products: Between E-Wom, Brand Image, and Beauty Vlogger

Totok Wahyu Abadi — 2023-03-31

Social media is currently widely used by beauty product manufacturers to promote their products with beauty vloggers as skincare influencers and brand ambassadors. Given this phenomenon, this study aims to analyze and explain the influence of e-WOM, brand image, e-commerce, and beauty vloggers on consumers' purchasing decisions for Scarlett Whitening products. This research method uses explanatory quantitative. The location of this research is in East Java with a sample of 210 respondents using Scarlett Whitening. Through simple random sampling, data was collected using questionnaires which were distributed online based on personal WhatsApp, Instagram stories, and WhatsApp groups. The data obtained was then analyzed using multiple linear regression assisted by SPSS 24. The results showed that e-wom, brand image, and beauty vlogger variables had a significant effect on consumers' purchasing decisions for Scarlett Whitening products. While e-commerce has no effect on purchasing decisions. Then simultaneously or simultaneously the e-wom, brand image, e-commerce, and beauty vlogger variables affect the purchasing decision variable.

Communication Analysis in the Illustration of "Temptation and Test" Interpretation of Art Performance Rhythm by Marina Abramovic

Thomas Hanandry Dewanto — 2023-03-31

Illustration is communication through pictures. The purpose of the illustration is for story images, as a visual identity. This is useful for representing text, sentences, story scripts, so that the audience can easily digest the text through visuals. Visual form illustration is usually an imagination captured by the artist. The purpose of this study is to find out how the effectiveness of illustration as a medium has an influence on communication. Understand the pattern of interpretation through illustrations of visual understanding. So that in its application it can provide an understanding of cultural values in performances. With illustrations, it is hoped that they will be able to map their functions and roles to provide in-depth knowledge as the use of patterns and characters as imagery. This research method discusses the illustrations that are produced and developed and integrated through the aesthetics of forms, symbols, meanings and functions of art. Using a qualitative approach is used to visualize and describe the reality contained in an image. The result of the research is finding the value of illustration depiction as a strong effort and effort in capturing and responding to illustration as a communication medium in providing views on human behavior adapted from the performances of Marina Abramovic and Ginko Leaves, through illustration images.