Pergeseran Identitas Budaya Komunitas Supporter Surabaya di Instagram


Shifting the Cultural Identity of the Surabaya Supporter Community on Instagram


  • (1) * Ririn Puspita Tutiasri            Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya  
            Indonesia

  • (2)  Ade Kusuma            Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya  
            Indonesia
    (*) Corresponding Author

DOI: https://doi.org/10.21070/kanal.v6i1.1419

Abstract

Bonek is called to support the football team Persebaya Surabaya. Bonek image could not be separated from the abbreviation of the word itself, namely "bondo nekat" or dare to do anything to support the team despite not having capital (material). This research explained the shift of group identity shown by Bonek Kampus community through instagram @bonekcampus27 account. The object of this research was text image or writing in the form of caption, which is posted in account @bonekcampus27. Data analyzed Roland Barthes semiotics. The results showed that the figure of Bonek as a supporter of football club Persebaya Surabaya had a different image or stereotype with other supporters. Bonek was no longer labeled with a frightening appearance or behavior that threatens the safety and security of society, but shifts to bonek as a supporter who sincerely supports the success and progress of the team Persebaya Surabaya, had ethics and uphold sports values.

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Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
Published
2017-09-30
 
How to Cite
Tutiasri, R. P., & Kusuma, A. (2017). Pergeseran Identitas Budaya Komunitas Supporter Surabaya di Instagram. Kanal: Jurnal Ilmu Komunikasi, 6(1), 1-8. https://doi.org/10.21070/kanal.v6i1.1419
Issue
Vol 6 No 1 (2017): September
Section
Original Research

Copyright (c) 2017 Ririn Puspita Tutiasri, Ade Kusuma

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This work is licensed under a Creative Commons Attribution 4.0 International License.