Resepsi Konsumen terhadap Brand Image Produk Fashion Sophie Martin Paris
Consumer Reception of Sophie Martin Paris' Fashion Product Brand Image
DOI:
https://doi.org/10.21070/kanal.v6i1.1421Keywords:
consumer receptions, brand image, fashion productAbstract
The purpose of this study described consumer receptions of the fashion product brand image Sophie Martin Paris. This qualitative research used interview data collection techniques to fashion product consumer Sophie Martin Paris. Location in this study at Business Center (BC) Khusnul Khotimah Ngoro Mojokerto Sub-district. The results of this study indicated that consumer reception of fashion products Sophie Martin Paris showed a positive thing. Consumers provided a brand image or a good brand image of the products were distributed by Sophie Martin Paris company. That way audiences would trust and interested in buying and delivering positive assumptions about a product already distributed.
References
Abadi, T.W. (2011). Makna metodologi dalam penelitian. Jurnal Kalamsiasi, 4 (2).
Kotler, K. L. (2004). Manajemen pemasaran. Jakarta: Erlangga.
Kotler, K. L. (2007). Manajemen pemasaran. Jakarta: Erlangga.
Philip. (2005). Manajemen pemasaran. Jakarta: PT Indeks Kelompok Gramedia.
Rachman, R. & Totok W.A (2017). Komunikasi word of mouth dan keputusan pembelian batik Bangkalan. Jurnal ASPIKOM, 3(2): 285-295.
Rochmaniah, A, Totok W.A, Isna F. (2014). Society reception on the marine ecotourism in Minneapolitan Region of Sidoarjo District. Asian Journal of Humanities and Social Studies, 3 (5).
