Pengaruh Mengakses Korean Wave terhadap Perilaku Imitasi Remaja di Kota Palu


The Effect of Accessing the Korean Wave on Teen Imitation Behavior in Palu City


  • (1) * Isnaini Nurul Lathifah            Universitas Tadulako, Palu, Sulawesi Tengah  
            Indonesia

  • (2)  Achmad Herman            Universitas Tadulako, Palu, Sulawesi Tengah  
            Indonesia

  • (3)  Muh. Isa Yusaputra            Universitas Tadulako, Palu, Sulawesi Tengah  
            Indonesia

    (*) Corresponding Author

Abstract

This study aims to determine the effects of Korean wave access activities that include: duration (X1), frequency (X2), attention (X3) to imitation behavior (Y) teenagers in Palu City. The researcher theory used Social Learning Theory. The study used survey method that used sample size from a population, with the number of samples were 73 students SMKN 1 Palu that represent few of teenagers in Palu City. This study used questionnaire as the main data collection tool and the method of analysis used multiple linear regression analysis. Based on the results of the coefficient of determination output (R2) obtained Adjust R Square (R2) in 0.740 or 74%. This result showed that the percentage was influence of X variable (duration, frequency, attention) in accessing Korean Wave through variable y (imitation behavior) teenagers in Palu that was 74%. Thus, the hypothesis Ha accepted and Ho rejected.

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Published
2018-03-31
 
How to Cite
Lathifah, I. N., Herman, A., & Yusaputra, M. I. (2018). Pengaruh Mengakses Korean Wave terhadap Perilaku Imitasi Remaja di Kota Palu. Kanal: Jurnal Ilmu Komunikasi, 6(2), 111-126. https://doi.org/10.21070/kanal.v6i2.1933
Section
Original Research