Vol. 6 No. 2 (2018): March

Original Research

• Proses Komunikasi dalam City Branding melalui Budaya Musik Saronen Di Sumenep Madura Communication Process in City Branding through Saronen Music Culture in Sumenep Madura

  Mohammad Insan Romadhan

  79-90

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• Era Digitalisasi Media Pemasaran Online dalam Gugurnya Pasar Ritel Konvensional The Era of Digitalization of Online Marketing Media in the Fall of the Conventional Retail Market

  Afifatur Rohimah

  91-100

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• Aplikasi Elaboration Likelihood Model Theory dalam Iklan Calon Gubernur 2018 terhadap Perilaku Memilih Application of Elaboration Likelihood Model Theory in 2018 Governor Candidate Ads on Voting Behavior

  Fitri Norhabiba

  101-110

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• Pengaruh Mengakses Korean Wave terhadap Perilaku Imitasi Remaja di Kota Palu The Effect of Accessing the Korean Wave on Teen Imitation Behavior in Palu City

  Isnaini Nurul Lathifah, Achmad Herman, Muh. Isa Yusaputra

  111-126

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• Analisis Semiotik Iklan Mars Perindo Semiotic Analysis of Perindo Mars Ads

  Muhammad Dhaldiri Zain, Poppy Febriana

  127-136

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• Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com Agus Harimurti Yudhoyono's Framing Personal Branding Analysis on Detik.Com

  Wegga Miftakhul Juliani, Nur Maghfirah Aesthetika

  137-144

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• Media Internal Berbasis Aplikasi PJB M-Office dan Kinerja Karyawan Internal Media Based on PJB M-Office Application and Employee Performance

  Totok Wahyu Abadi, Fauji Bagus Permadi

  145-164

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• Pelestarian Budaya Campursari dalam Program TVRI Jawa Timur Preservation of Campursari Culture in the East Java TVRI Program

  Kukuh Sindu

  165-174

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