Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com:

Wegga Miftakhul Juliani; Nur Maghfirah Aesthetika

doi:10.21070/kanal.v6i2.1936

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Published: Mar 31, 2018

DOI: https://doi.org/10.21070/kanal.v6i2.1936

Keywords:

personal branding, framing, online media

Wegga Miftakhul Juliani

Universitas Muhammadiyah Sidoarjo

Nur Maghfirah Aesthetika

Universitas Muhammadiyah Sidoarjo

Abstract

This research aims to describe Agus Harimurti Yudhoyono personal branding by Detik.com. This research used qualitative approach. Framing analysis did by using of Pan and Kosicki analysis model. There are 4 structure analysis in the Pan and Kosicki framing analysis, such as thematic, scripts, semantic and rhetorical. The results showed that framing the news that conducted by Detik.com to Agus Harimurti Yudhoyono was well done. Agus Harimurti Yudhoyono imaged as a figure who was very caring with progress, prosperity and peacefull in Jakarta.

How to Cite

Juliani, W. M., & Aesthetika, N. M. (2018). Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com. Kanal: Jurnal Ilmu Komunikasi, 6(2), 137-144. https://doi.org/10.21070/kanal.v6i2.1936

Issue

Vol 6 No 2 (2018): March

Section

Original Research

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Arrianie, M. L. (2010). Komunikasi politik , politisi dan pencitraan di panggung politik. Bandung: Widya Padjadjaran.

Rakhmat, M. J. (2012). Metode penelitian komunikasi. Bandung: PT. Remaja Posdakarya.

Eriyanto. (2002). Analisis framing. Yogyakarta: LKIS.

Haroen, D. (2014). Personal branding. Jakarta: PT Gramedia Pustaka Utama.

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