Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com


Agus Harimurti Yudhoyono's Framing Personal Branding Analysis on Detik.Com


  • (1) * Wegga Miftakhul Juliani            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (2)  Nur Maghfirah Aesthetika            Universitas Muhammadiyah Sidoarjo  
            Indonesia
    (*) Corresponding Author

DOI: https://doi.org/10.21070/kanal.v6i2.1936

Abstract

This research aims to describe Agus Harimurti Yudhoyono personal branding by Detik.com. This research used qualitative approach.   Framing analysis did by using of Pan and Kosicki analysis model. There are 4 structure analysis in the Pan and Kosicki framing analysis, such as  thematic, scripts, semantic and rhetorical. The results showed that framing the news that conducted by Detik.com to Agus Harimurti Yudhoyono was well done. Agus Harimurti Yudhoyono imaged as a figure who was very caring with progress, prosperity and peacefull in Jakarta.

References

Arrianie, M. L. (2010). Komunikasi politik , politisi dan pencitraan di panggung politik. Bandung: Widya Padjadjaran.

Rakhmat, M. J. (2012). Metode penelitian komunikasi. Bandung: PT. Remaja Posdakarya.

Eriyanto. (2002). Analisis framing. Yogyakarta: LKIS.

Haroen, D. (2014). Personal branding. Jakarta: PT Gramedia Pustaka Utama.

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Published
2018-03-31
 
How to Cite
Juliani, W. M., & Aesthetika, N. M. (2018). Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com. Kanal: Jurnal Ilmu Komunikasi, 6(2), 137-144. https://doi.org/10.21070/kanal.v6i2.1936
Issue
Vol 6 No 2 (2018): March
Section
Original Research

Copyright (c) 2018 Wegga Miftakhul Juliani, Nur Maghfirah Aesthetika

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This work is licensed under a Creative Commons Attribution 4.0 International License.