Empowerment Communication of Indonesian Migrant Women through the Aura Queen Community in Singapore
Komunikasi Pemberdayaan Perempuan Migran Indonesia melalui Komunitas Aura Queen di Singapura
Keywords:
empowerment communication, Indonesian migrant women, group communication, women’s empowerment, Aura Queen CommunityAbstract
Indonesian Migrant Workers (PMI), particularly women working in Singapore, face challenges related to social isolation, financial vulnerability, and limited opportunities for self-development. Community-based communication can provide a space for participation, learning, and social support to empower migrant women. This study aims to analyze empowerment communication through the Aura Queen Community in Singapore. This research employs a qualitative approach with a Participatory Action Research (PAR) design. Data were collected through participatory observation, in-depth interviews with five informants consisting of the community founder and four members selected through purposive sampling, and documentation of community activities and communication materials. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña, comprising data condensation, data display, and conclusion drawing and verification. The findings indicate that empowerment communication in the Aura Queen Community can be examined through five aspects: participatory approaches, capacity building through education and training, two-way communication, the use of media for information and education, and a rights-based approach. Group interaction and peer support provide opportunities for sharing experiences and strengthening social relationships, while community learning activities and digital communication serve as potential means of developing members’ knowledge and skills. Visual identity and empowerment narratives also form part of the community’s communication practices. These findings highlight the importance of understanding empowerment communication as a participatory process rather than merely the transmission of information. This study contributes to communication scholarship by examining how community interactions and communication practices relate to the empowerment of Indonesian migrant women in Singapore.
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